Industry
Brand Typography at Scale: Building a Type System That Holds
Branding is a forward-facing endeavor. A great rebrand paves the way to present a company’s future vision to its audience. The most direct form of communication is through words, which is why a strong type system is so important. When considering typography, it’s important to make expressive aesthetic decisions that align with resilient design choices. You may carefully choose a typeface, typographic scale, and hierarchy, then craft your brand guidelines. Over the years, unanticipated platform changes, campaigns, and launches into new markets can slowly erode once-elegant branding.